Sales staff are individuals who are responsible for selling products or services on behalf of a company or organization.

The main responsibilities of sales staff include identifying potential customers, establishing relationships with them, and persuading them to purchase the company's products or services. They may also be responsible for providing information and advice to customers, responding to customer inquiries and concerns, and maintaining accurate records of sales and customer interactions.

Sales staff play a critical role in generating revenue for a business, and their success is often measured by their ability to meet or exceed sales targets. To be effective, sales staff need to have strong communication and interpersonal skills, as well as the ability to understand customer needs and preferences, and tailor their approach accordingly.​​