Promotional staff, also known as brand ambassadors or promotional models, are individuals hired to represent a brand or company at various events and promotional activities. Their primary role is to engage with potential customers and promote the products, services, or brand image of the company they are representing. Promotional staff can be employed by marketing agencies, event management companies, or directly by the brand itself.
Product Demonstration:
Promotional staff may showcase and demonstrate products to potential customers, highlighting their features, benefits, and unique selling points.
2. Sampling and Distribution:
They may distribute samples, coupons, brochures, or other promotional materials to create brand awareness and encourage product trial.
3. Event Support:
Promotional staff often provide assistance at trade shows, exhibitions, conventions, and other events. They may set up and manage booths, interact with attendees, and answer questions about the company or its offerings.
4. Brand Representation:
Promotional staff are expected to embody the brand's image and values, presenting a positive and professional image to potential customers.
5. Engaging with Customers:
They initiate conversations, engage in friendly interactions, and build relationships with customers to generate interest in the brand and its products.
6. Gathering Feedback:
Promotional staff may collect customer feedback, opinions, or contact information for follow-up marketing initiatives or market research purposes.
7. Data Collection:
They may assist in gathering data or conducting surveys to gather market insights, consumer preferences, or demographic information.
8. Costume Characters
A costume character, also known as a mascot or character performer, is an individual who wears a full-body costume designed to represent a specific character, brand, or organization. These costumes often feature oversized heads, vibrant colors, and distinctive features to create a visually appealing and recognizable character.
9. Bar Staff
Bar staff refers to the individuals who work in bars, pubs, nightclubs, or other establishments that serve alcoholic beverages. They are responsible for various tasks related to the operation and maintenance of the bar area, ensuring smooth service and customer satisfaction 10. Leaflet Distribution
In contexts such as exhibitions, it’s crucial to hire staff that align perfectly with your campaign objectives. Research suggests that individuals are more likely to accept a leaflet from someone engaging and personable. Our leafleting team exemplifies these attributes, honing these skills through weekly training sessions to maximize their effectiveness.
11. Hospitality Staff
When it comes to hospitality, hiring the right staff is essential. Our hospitality staff seamlessly blend into your business environment, providing an impeccable level of service to your clients. They are tasked with offering refreshments at your event, maintaining a positive demeanor, and interacting comfortably with all types of people.
Promotional staff are often selected based on their communication skills, outgoing personalities, and ability to engage with diverse audiences. They may undergo training to familiarize themselves with the brand and its offerings to effectively communicate key messages and represent the company in a positive manner.
How much do promotional staff cost to hire? The cost really does vary and it also depends on the duration and what the staff are doing. A days hire (8 hours) is normally around £100-£120 plus agency fee's. At Exhibition Staff we do things a little different and DO NOT CHARGE an agency fee. The price also differs per staff member, allowing the client to choose their own staff and budgets. If you are interested in hiring staff, or even working for us, then please feel free to get in touch today.